Baojun Xiangjing

Model Overview

The Baojun Xiangjing is the debut flagship sedan from SAIC-GM-Wuling's Baojun brand, officially launched at the Shanghai International Automobile Industry Exhibition on 23 April 2025. The car first broke cover under the "Baojun Xiangjing" moniker on 26 December 2024, having previously been known as the "Baojun Yunguang". Positioned as an "intelligent ultra-comfortable flagship family sedan", it competes in the executive (D-segment/C-class) market. The model is offered in four variants: 140km PHEV Standard, 140km PHEV Luxury, 600km EV Standard, and 600km EV Luxury, with official retail prices ranging from RM129,800 to RM153,800, and promotional trade-in prices from RM125,800 to RM149,800. Pre-sale bookings surpassed 5,000 units within 17 days. It goes head-to-head against rivals like the Changan Qiyuan A07, Dongfeng eπ007, and BYD Han.

Design Language

The Baojun Xiangjing adopts the "Chasing Wind Aesthetics" design language, featuring distinctive front fascia treatments between its pure electric (EV) and plug-in hybrid (PHEV) guises. The EV variant gets a closed-off front grille paired with "three-point" meteor-style LED headlamps, whereas the PHEV version sports full-width lightning daytime running lights (DRLs) alongside a larger lower air intake grille. Both variants come equipped with full-width LED taillights and flush pop-out door handles. Notably, the flush door handles boast a 200N ice-breaking force capable of clearing a 6mm ice layer.

In terms of dimensions, the vehicle measures 5,005 mm long, 1,900 mm wide, and 1,490 mm tall for the EV (1,505 mm for the PHEV), riding on a 2,900 mm wheelbase. Across the entire exterior, 13 aerodynamic enhancements help achieve a drag coefficient as low as 0.198 Cd. BASF bespoke paintwork (available in five shades including Xianglin Purple and Yuding Yellow) comes standard across the range, applied via an 8-layer coating process.

Inside, the cabin features a wraparound architecture anchored by a fully digital instrument cluster, a 15.6-inch floating central touchscreen, and a column-mounted electronic gear selector. The interior is available in three colourways—Elegant Black, Joyous White, and Crimson Purple—featuring 100% soft-touch trim on all contact surfaces, with the Luxury variants upgraded to Nappa leather upholstery. The front seats can recline fully flat to 180°, creating a "5-metre sunlit lounge bed".

Powertrain & Performance

The Baojun Xiangjing is available in both pure electric (EV) and plug-in hybrid (PHEV) powertrains.

The EV variant is powered by a front-mounted electric motor delivering 186 kW (approx. 253 PS) and 310 Nm of torque. It is paired with a 69.2 kWh lithium iron phosphate (LFP) battery pack, offering a CLTC electric range of 600 km. Supported by 2C DC fast charging, it can recover 300 km of range in just 20 minutes. Top speed is rated at 170 km/h.

The PHEV variant pairs a 1.5-litre turbocharged petrol engine (producing 105 kW) with an electric motor (rated at 160 kW and 310 Nm). Drawing power from a 20.5 kWh LFP battery pack, it achieves a CLTC pure electric range of 140 km, while its combined petrol-electric range exceeds 1,000 km on a full tank and charge. Fuel consumption in depleted battery mode is rated at an economical 4.8 L/100 km (WLTC). It supports 3C fast charging, taking just 15 minutes to juice up from 30% to 80%. It reaches a top speed of 190 km/h and completes the 0-100 km/h sprint in 7.9 seconds.

Chassis & Handling

Under the skin, the Baojun Xiangjing rides on an all-round independent suspension setup, featuring MacPherson struts up front and a 4-link independent arrangement at the rear. Frequency Selective Damping (FSD) shock absorbers come standard on all four corners across the range, automatically adapting damping forces to changing road conditions. The chassis boasts low body-roll gradients for enhanced cornering composure. For rolling stock, the Standard variant rides on 225/50 R18 comfort tyres, while the Luxury variant steps up to 235/45 R19 Michelin acoustic tyres. Braking duties are handled by disc brakes all round.

Cabin & Equipment

The Baojun Xiangjing comes equipped with the Lingyu Smart Cockpit, seamlessly integrating the Lingji AI Central Agent with DeepSeek to provide advanced voice recognition that understands eight Chinese dialects (including Cantonese and Sichuanese) and 12 distinct regional accents. Up front sits an 8.8-inch digital driver's display alongside a 15.6-inch infotainment touchscreen. The system also supports Apple CarPlay and HUAWEI HiCar smartphone connectivity.

On the comfort front, a 16.8-million-colour ambient lighting system (with seven concealed waterfall-style lighting zones), dual wireless smartphone charging pads, and a panoramic glass roof come standard across the board. The Luxury variants gain four-seater suction-type seat ventilation and heating. Acoustic double-glazed glass for all four doors and rear privacy glass are standard fitment. Audiophiles get a 12-speaker sound system with an output of 540 watts. Boot capacity stands at a generous 476 litres, easily accommodating six 20-inch suitcases; loading is made effortless via a liftback tailgate with a 1,013 mm aperture height, complemented by split-folding rear seats. A powered tailgate with memory function is standard on all trims. Rear passengers also benefit from dedicated rear air-con vents.

Safety & Driver Assistance (ADAS)

Advanced driver assistance is a headline feature of the Baojun Xiangjing, which comes equipped with the Lingmou Smart Driving 3.0 suite across all variants. Hardware is headlined by the Qualcomm SA8650 ADAS chipset, delivering up to 200 TOPS of computing power. Key functions include mapless urban navigate on autopilot (NOA) for door-to-door parking navigation, highway navigation pilot, automated valet parking (with roaming parking spot search and cloud-based mapping), intelligent automated parking, and reverse tracking assist. The Autonomous Emergency Braking (AEB) system operates at speeds of up to 130 km/h.

In safety assessments, the Xiangjing was among the first models in China to pass the CAIC Smart Test 2025 Intelligent Performance Verification; it also secured official certification in CATARC's "Extreme Intelligent Urban Navigation Challenge", mastering over 30 extreme driving scenarios. Furthermore, the car has earned eight major industry accreditations from CAERI and CATARC spanning safety, intelligence, and energy efficiency. Battery safety is anchored by the Shenlian Battery, which has proven its track record across 3 million users.

Market Performance & Reception

Following its official market debut, the Baojun Xiangjing struggled to meet sales expectations. While pre-orders officially surpassed 5,000 units within 17 days, actual customer deliveries were significantly lower. The model logged only 374 units in its first delivery month, with subsequent monthly sales stuck in triple digits. By January 2026, deliveries had plummeted to 82 units; in May 2026, it shifted only 84 EV units and 71 PHEV units.

Market analysts attribute the Xiangjing's uphill battle primarily to brand equity limitations. The RM130,000 to RM150,000 price point strained consumer perception of the budget-friendly Baojun brand. Online automotive commentary echoed this sentiment, with remarks such as: "Good car, but the badge hurts it... cut another RM10,000 plus" and "It'd be a great buy if it wore a different badge". Additionally, while advanced ADAS was a key selling point, such tech is no longer rare in the market, compounded by vague product positioning.

Objectively, with its executive-class footprint (5,005 mm length, 2,900 mm wheelbase), dual EV/PHEV options, and Lingmou Smart Driving 3.0 ADAS suite, the Baojun Xiangjing offered compelling value at its RM125,800 entry price. However, the steep challenge of moving upmarket amidst an intensifying price war prevented its spec-sheet strengths from translating into showroom success. Ultimately, the Baojun Xiangjing serves as an ambitious attempt by the brand to democratise premium tech and push upmarket, yet its sales trajectory underlines the common hurdles Chinese marques encounter when trying to shatter their traditional price ceilings.